Shaping culture to bring Haré
to the everyday.

2026

• PUPA, an all-day Italian restaurant in Shinjuku giving "itameshi" a modern Tokyo character, opens.

2025

• GARDEN WHITE, a rooftop Californian Italian restaurant of light and greenery in Ebisu, opens.
• Bistro Shiro, a French bistro specialising in fish, opens in Marunouchi.
• Shima Oden MIKE Marunouchi, the first Tokyo shop for the island oden of Awaji, Hyogo, opens.
• TOOTH TOOTH BISTRO&CAFE, the first Tokyo cafe bistro from TOOTH TOOTH, opens at NEWoMan Takanawa.
• onomatope, a French restaurant carrying the DNA of a Michelin kitchen, opens in the former foreign settlement of Kobe.
• Kurojyu, serving kamameshi and grilled dishes, opens at Yokohama Mores and LUMINE EST Shinjuku.
• MONIQUE, a street-minded wine bar and bistro, opens in Umeda Nakazakicho.
• Hare Tokidoki Takhanmari Shokudo Umeda, an all-you-can-eat Korean dak-hanmari restaurant, opens.

2024

• Total creation of the new Lagoon area at Mitsui Outlet Park Marine Pier Kobe.
  LAGOON TOOTH TOOTH, a patisserie, bakery and restaurant, opens.
• LAGOON BBQ CLUB, an urban resort barbecue park by TOOTH TOOTH, opens.
• Kissa Taiyo Compass, a retro-modern Kobe coffee house, opens.
• Salon 15 TOOTH TOOTH, offering a new experience of tea and pastry inside a nationally designated Important Cultural Property, opens in Kobe.
• Hare Tokidoki Takhanmari Shokudo Kobe, an all-you-can-eat Korean dak-hanmari restaurant, opens.

2023

• CREPE & GALETTE TOOTH TOOTH, specialising in crepes and galettes, opens.
• YURT CAFE&BBQ PARK, a cafe and barbecue ground looking out over Suma beach in Kobe, opens.

2022

• PEANUTS Cafe, themed around Snoopy, opens its first Osaka location at LaLaport EXPOCITY.

2021

• TOOTH TOOTH MART FOOD HALL & NIGHT FES, one of the largest food halls in Kobe and a new landmark on the waterfront, opens.
• TOOTH TOOTH MART STORE, an online shop proposing an everyday with a little occasion in it, opens.
• PEANUTS Cafe SUNNY SIDE KITCHEN, a cafe in Harajuku built around wholesome food, opens.
• TOOTH TOOTH ON THE CORNER, a new concept store in Kobe, opens.

2020

• PEANUTS Cafe opens its first Nagoya location at RAYARD Hisaya-odori Park.
• First location in Hokkaido.

2019

• Shima Pasta MIKE, specialising in the island pasta of Awaji, opens.
• TOOTH TOOTH Dekoboko Sabo, a Japanese tea salon by TOOTH TOOTH, opens at Kobe City Museum.
• Kurojyu, the yam and tororo specialist, opens its first Tokyo location.
• First location in Fukuoka.
• Shima Oden MIKE, specialising in the island oden of Awaji, opens as the first shop of the MIKE brand.

2018

• PEANUTS HOTEL, the first design hotel in Japan themed around Snoopy, opens in Kitano, Kobe.

2017

• THE ALLEY, the global tea store, opens its first location in Japan.
• TOOTH TOOTH FISH IN THE FOREST, a new landmark at Meriken Park in Kobe, opens.

2016

• First location in Nagoya. SANAGI Shinjuku, where food, art and culture meet, opens.

2015

• spontaneous, a French restaurant later awarded one Michelin star, opens in Kitano, Kobe.
• PEANUTS Cafe Nakameguro, themed around Snoopy, opens as the first shop of the PEANUTS brand.

2014

• The Tokyo office moves to Shoto, Shibuya.
• RIBLAB KITCHEN, specialising in spare ribs, opens as the first shop of the brand.

2013

• UMEKITA FLOOR opens at Grand Front Osaka in Umeda. Our first total production of an entire dining floor within a commercial facility.
• First location in Kyoto.
• MARFA CAFE, a modern Tex-Mex cafe, opens as the first shop of the brand.

2012

• TOOTH TOOTH maison 15th opens in the former foreign settlement of Kobe, reborn from a nationally designated Important Cultural Property. From our blog (Japanese)
• First overseas partnership: TRATTORIA AL POMPIERE opens in Verona, Italy.

2011

• Coconoha, a cafe, opens as the first shop of the brand.

2010

• YURT, a West Coast style cafe, opens as the first shop of the brand. From our blog (Japanese)

2009

• Bar & Bistro 64 opens in the former foreign settlement of Kobe. From our blog (Japanese)

2008

• The Tokyo office moves to Ebisu.
• Bistro Shiro., a French bistro specialising in fish, opens.

2005

• konana, Japanese pasta, opens as the first shop of the brand.
• BARBARA market place, a market restaurant, opens as the first shop of the brand. From our blog (Japanese)
• First location in Saitama.
• The music label business begins as fish for music, now FISH FOR.

2004

• Kurojyu, serving Japanese cuisine, opens in Sannomiya, Kobe.
• First location in Yokohama.

2003

• First location in Tokyo. The Tokyo office is established in Meguro.
• TOOTH TOOTH TOKYO opens in Ebisu, Tokyo. From our blog (Japanese)
• BARBARA opens in Shinjuku, Tokyo, as the first shop of the brand.

2001

• The head office moves to Meriken Park in Kobe.
• First location in Osaka. colors, a cafe, opens in Umeda.
• ROUGHRARE, now New La Fleur, opens in the former foreign settlement of Kobe, occupying an entire building.

1999

• The company is reorganised and renamed from So What Ltd. to Potomak Co., Ltd.
• The head office moves to the Kobe Asahi Building.
• TOOTH TOOTH DINING GARDEN, now GARDEN RESTAURANT, opens on the 11th floor of Kobe International House in Sannomiya.

1997

• PATISSERIE TOOTH TOOTH, a Kobe pastry shop, opens. From our blog (Japanese)

1995

• The Great Hanshin-Awaji Earthquake. Every shop but TOOTH TOOTH is destroyed and closed.
• We begin again as BRASSERIE TOOTH TOOTH, serving French regional cooking. From our blog (Japanese)

1992

• Salon: Winter Garden opens.

1991

• So What Ltd. is founded. From our blog (Japanese)
• Bop Bar Goa! opens. From our blog (Japanese)

1986

• Founding. Restaurant Bar TOOTH TOOTH, the legendary first shop, opens in Tor West, Kobe. From our blog (Japanese)